Initial Ideas of My Music Magazine

The working title of the magazine is "Stereo" as it is linked to the music industry and suggests that it is not just a stereotypical music magazine.

The target audience is a female audience from mid-teens (15/16yrs) to early twenty year olds. I decided not to make the magazine appeal to both genders as there are not many female music magazines available for the age group stated which shows a gap in the market. This gives my magazine a unique selling point.

There is no chosen social class yet as the magazine should appeal to all classes within the age bracket. The majority of the audience will probably be students but on my survey I will ask about their employment status.

The target audience psychographic for the music magazine is mainstreamers as most students can be classed as mainstreamers as a result of peer pressure etc so the right genre of music will be used in the content.

For the price of the magazine I have chosen between £2 and £2.50 but will ask how much they are prepared to pay in my survey and will be issued monthly as if it was weekly I think people would lose interest and the audience would not be able to pay that price every week due to education fees and bills etc. Plus it would be able to cover a bigger variety of music genres.

The content of the magazine will be new music, the music charts, clothing, make up and hair products, film reviews. Plus interviews with celebs, quizes and horoscopes to make the magazine appeal to a more female audience.