Sunday, 24 February 2013

What kind of media instituition might distribute your media product and why?

1 comment:

  1. IPC have a partner distribution company, MarketForce, who you need to explain about as if IPC were to publish your mag they would be the distributor.

    You need to make more of a case for IPC to be the publisher. For example, would your target audience have enough purchasing power to create a strong advertising revenue stream? You have to argue the case for it. Without that second revenue stream IPC would not be interested. Also how does the magazine 'fit' into the IPC stable - what magazines are similar in any way, or target a similar audience? Maybe there is none, in which case you could argue that you are reaching a new audience for them.

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