Why have you chosen a 'downmarket' female teen target audience? Why not mid-market (B,C1,C2)? They would have more purchasing power and would therefore be more attractive to IPC because of the revenue stream they could generate from advertising.
Why have you chosen a 'downmarket' female teen target audience? Why not mid-market (B,C1,C2)? They would have more purchasing power and would therefore be more attractive to IPC because of the revenue stream they could generate from advertising.
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